This creates a golden opportunity for retailers to move online and meet consumer needs. Beechtree, a clothing retailer owned by HKB, was quick to jump on this chance, swapping its hopes of physical expansion to a digital transformation strategy involving the following three key insights it learned from Google and its partner agency, Shopistan
The fashion retail company ran a campaign to grow its business beyond Pakistan, and subsequently saw a 71% increase in international sales.
Fuelled by the high volume of relevant data, Facebook enables marketers to acquire thousands of new customers globally with a huge return on ad spend.
